Made in Fukushima
The Meter Group
Fukushima rice is now safe for consumption but the radioactive stigma remains.
Made in Fukushima is a book made of rice straw from the decontaminated fields in Fukushima that tells the story of the triple disaster, the recovery, the farmers, their products, and the stigma that remains. Through photography, interviews, background information, and most importantly, data visualizations it sheds light on the scientific truth - making it simple and tangible.
Creative Direction & Concept:
Alex Schill – Chief Creative Officer, Serviceplan Group · Franz Röppischer – Creative Director, Serviceplan Innovation · Lorenz Langgartner – Creative Director, Serviceplan Innovation · Saurabh Kakade – Creative Producer, Serviceplan Innovation · Eduardo Alvarez – Art Director, Serviceplan Innovation · Carolina Soto – Junior Copywriter, Serviceplan Innovation
Photography & Concept:
Nick Frank – Photographer
Design:
Maximilian Heitsch – Creative Director, Moby Digg · Gabriela Baka – Lead Designer, Moby Digg · Sebastian Haiss – Information Designer, Moby Digg · Ricardo Abbaszadeh – Designer, Moby Digg
Client:
Dr. Colin Campbell – VP Environment, METER Group · Christian Hertel – VP Marketing, METER Group · Scott Campbell – CEO, METER Group · Kirsten Ralph – Marketing Manager, METER Group · Julia Mumford – Marketing Manager, METER Group · Kersten Campbell – Marketing, METER Group · Dr. Masaru Mizoguchi – Head of Global Agricultural Sciences, The University of Tokyo · Yoichi Tao – President, Fukushima Saisei
Production:
Robert Kaminski – Head of Print Production, Serviceplan Solutions · Quentin Lichtblau – Writer, Freelance · Johannes Maierbacher – Editor, Albert Coon · Andreas Wolf – DoP, Albert Coon · Rumi Tominaga – Producer, Freelance · Ivan Kovac – Cinematographer, Freelance · Yuta Matthew Kato – Producer, SAS - Shoot in Japan