The Woman Card
The Case for Her ​​​​​​​
Women spend over 18,000 USD on their periods throughout their lives, but President Trump claims they use their gender for convenience, or as he likes to put it, they play "The Woman Card." 
The Case for Her will partner with Mastercard to create the new "Woman Card" - the first of its type that compensates women for all the period products, but also helps redefine a term that isn't right. 
Creative Direction & Concept:
Bárbara Tábara – Art Director  ·  Carolina Soto – Copywriter 
This is a spec project that won D&AD New Blood.