No Whopper Day
Burger King
The word "whopper" means an extravagant lie, and every April Fools, all brands tell whoppers.
There can only be one "Home of the Whopper," so this April Fools, Burger King is putting its foot down. It will celebrate its most honest day in history, turning the conversation from the competition's whoppers to Burger King's hard honest truths. #NoWhopper
Creative Direction & Concept:
Bárbara Tábara – Art Director · Carolina Soto – Copywriter
This is a spec project.